In May 2027 Burgas hosts Eurovision: 11, 13 and 15 May, Arena Burgas. Guests from many countries will come, and they will need everything at once: a place to stay, food, taxis, tours, salons, repairs, boat trips. They will choose on their phones through Google, and they will search in their own language: English, German, Italian, Spanish, Turkish.

Why this is about a website, not social media.

  • Google shows results in the language of the query. No page in that language, no place in the results. What is left are aggregators that take a commission on every booking.
  • An Instagram or Facebook page ranks poorly for queries in other languages and cannot take a booking or a payment by itself.
  • A website is your own channel without middlemen: the request arrives in Telegram or by email, booking and payment happen on the page.

SEO minimum for guests from different countries.

  1. A separate page in each language with its own address (/en, /de, /bg) and a hreflang tag. Then Google shows each version to the right audience.
  2. Its own title and description in each language: the service and the city, for example "Taxi from Burgas airport" or "Restaurant am Meer Burgas".
  3. Texts written by a person, not only a translator: guests search differently from a literal translation. Short sentences and concrete prices.
  4. Google Business Profile and Maps: address, hours, photos, a description in English, reviews.
  5. Fast loading on a phone, a sitemap file and Google Search Console connected, so you see which queries bring people in.
  6. Contact that a foreigner understands: WhatsApp, Telegram, a request form, online booking.

About timing. A site is built in days, but Google needs weeks and months to start showing a new site. There is a little over half a year until May: texts and photos now, launch and indexing in winter, checks in spring.

To be honest: no contractor can guarantee the first line in the results. But without a site in the right languages you have no chance at all.

How to build a three-language site without chaos I described here: a site in RU, EN and BG. Tell me about your business in two lines and I will say which languages and pages you need: kovalev.trade/websites

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