Yacht club site

The brief

The club runs four different businesses under one name: yacht rental, boat brokerage, certified training, and sea fishing. Each line has its own customer and its own question - the site had to sort them from the very first screen instead of dumping everything into one menu.

Structure

• Yacht rental - sail and motor yachts, with a skipper, several departure points along the coast
• Brokerage - sourcing and registering a vessel for the client
• Training - a national licence and the international IYT certificate, with a table of courses, durations and prices
• Sea fishing - a separate line with its own audience

Result

From the homepage the visitor lands straight in their own track instead of digging through a general catalogue. The training section lists actual courses, durations and prices in a table - that answers half the questions before the first call.