Site for a waterproofing contractor

The brief

A construction service with a long cycle - weeks pass between the request and handover. The client needs to see what happens at each step, not just "leave a request and wait."

The mechanic

• Two entry points - separate service blocks for businesses (industrial sites) and private clients (homes, pools)
• Work types - a showcase of specific waterproofing technologies, not a vague description
• A transparent process - three stages (request & site visit, estimate & approval, contract & installation), each with concrete sub-steps
• Testimonials - tagged to the actual site, not to an abstract "happy client"

Result

By showing the whole path step by step, the site removes the client's main fear in construction - "what happens after I submit the request." That works better than a list of certificates.