The brief
The store sells niche sportswear (bodybuilding and fitness gear) to an international audience - buyers don't all think in leva.
The mechanic
- Catalogue - separate men's and women's lines with subcategories (t-shirts, shorts, pants, dresses)
- Multi-currency - a BGN / USD / GBP switcher right in the header
- Sales - discounts show right on the product card, plus a dedicated "bestsellers" feed
- Quick view - a product can be checked out without leaving the listing page
Result
The buyer sees the price in their own currency and the discount before ever clicking the product - that removes friction for an international market where part of the audience thinks in dollars or pounds, not leva.