Site for a family kindergarten and school

The brief

A private kindergarten and school take children of different ages under the same method, but a kindergarten parent and a school parent need different information. The end goal is the same either way - not an online payment, but a personal meeting.

Structure

• Kindergarten - the senior group (ages 3-6), school-prep group (5+)
• School - primary (grades 1-4) and middle (grades 5-6)
• Methodology - a separate page on the teaching approach
• Pricing - kept on its own page, not mixed into the programme descriptions

Result

Both tracks - kindergarten and school - lead to one action: booking an interview and a tour. The site doesn't try to sell a spot online; it books a personal contact instead - a deliberate choice for a format where the decision is made after a visit, not after reading a page.