The brief
A made-to-order kitchen manufacturer sells direct, no middlemen - the site had to do more than show a catalogue, it had to walk the visitor to a measurement request.
The mechanic
- Catalogue - models grouped by kitchen type (corner, straight, island) and facade material
- Calculator - a step-by-step cost estimate: kitchen type → materials → final price
- Completion bonus - an extra discount and a free 3D design for visitors who finish the calculator
- Trust - warranty, production lead time, own factory
Result
Instead of scrolling a dry price list, the visitor goes through a short scenario and walks away with two things at once: a rough price and a reason to leave a request - a 3D design or a discount.