The brief
The manufacturer runs the whole chain from extraction to installation - quarry, workshop, finished product. The site needed to show a specific stone choice and a real result, not just "buy granite."
The mechanic
- Own quarry and workshop - not reselling imported stone
- Stone catalogue - dozens of deposits and shades, each with its own characteristics
- Project gallery - actual addresses and the specific paving stone used, not generic stock photos
- Delivery - nationwide, with a free-delivery promotion
Result
The visitor picks a specific stone variety for their project, not "granite in general," and sees how it looks on similar finished projects - that works better than a single averaged price list.