Site for a power-generator dealer

The brief

The company sells generator equipment from several global brands, repairs it, and consults on engineering. None of the three could get lost in the site.

The sales mechanic

• A before/after comparison - for the price of a 5 kW model the buyer gets 6.5 kW at the same fuel consumption
• A bonus stack - 2-year warranty, two free services, on-site service
• A separate "Repair and service" section for people who already own the equipment

Structure

Prices, services, repair and service, engineering, contacts - with a callback form on every page.

Result

The math is done for the visitor right on the homepage: not an abstract discount, but a concrete power bump for the same money plus a bonus list - that settles the haggling before the call.