The brief
The showroom sells the same materials to two very different audiences: someone renovating their own flat for the first time, and a professional who does this constantly. They need different answers from the same catalogue.
The mechanic
- Materials catalogue - decorative finish samples from various manufacturers
- "Where to start" - a dedicated guide for first-time renovators
- Two paths - a one-off home renovation and an ongoing partnership with designers and construction firms
- Portfolio - examples of interiors already completed
Result
The same catalogue serves both the one-time buyer and the professional partner - it just routes them differently after the same "where do I start" question.