The brief
A charitable foundation runs on donor trust: people need to see exactly where the money goes and what happens to it afterward.
The mechanic
- Case card - a specific child, diagnosis, target amount, and fundraising progress
- Multiple payment methods - card, fast payment systems, bank transfer, bank partnerships
- Fundraising progress - a visual "raised / needed" bar instead of an abstract appeal
- Spending report - public documents on where the money went
Result
The donor sees a specific goal with visible progress and later reporting, not a generic "please help" - that's the main thing that turns a one-time visitor into a recurring donor.