The brief

A charitable foundation runs on donor trust: people need to see exactly where the money goes and what happens to it afterward.

The mechanic

  • Case card - a specific child, diagnosis, target amount, and fundraising progress
  • Multiple payment methods - card, fast payment systems, bank transfer, bank partnerships
  • Fundraising progress - a visual "raised / needed" bar instead of an abstract appeal
  • Spending report - public documents on where the money went

Result

The donor sees a specific goal with visible progress and later reporting, not a generic "please help" - that's the main thing that turns a one-time visitor into a recurring donor.